Bosicor Pakistan Limited the only refinery in Pakistan which has acquired marketing license from the start of its operation has launched its fuel marketing activities through a newly established Oil Marketing Unit with the primary objective to set up a network of retail outlets through out Pakistan, equipped with the state of the art facilities and services and fulfill the fuel requirements of industrial sector at their door step.
Bosicor’s management has the vision and confidence of becoming one of the major fuel retailers in Pakistan having most modern and contemporary retail outlets, designed as per international engineering and safety standards. Company is committed to develop a network which will be available to the customers at convenient locations, offering all kinds of services ranging from conventional fuels, CNG, LPG to convenience shopping, carwash, tyre shop facilities, prayer areas, restaurants, toilets and flexible enough to explore new ideas of services and offerings with in the specified rules and regulations.
In line with the vision and mission statements, OMU is planning to set up sites on strategic locations, with the customer oriented layouts, latest equipments and attractive color scheme. Initial emphasis is planned to be on major urban markets and major highways of the country. Bosicor will be developing sites on company finance, semi finance and Dealer finance basis depending upon the potential of the location.
Bosicor has made a debut with the commissioning of its first site in July 2007. Well trained, motivated and enthusiastic staff has been deployed at the service stations to ensure that the customers are given a personalized service and all their requirements are met upto their expectations.
Bosicor retail network is fully supported by the strength of its refinery to ensure consistent supply of quality products to its customers. The company has also entered into product sale purchase agreements for uninterrupted supply of products at all times.
OMU does not only realize but recognize as well that Transport is a channel for creating, enhancing and promoting Brand Equity and Corporate Image. The target is to transform this strength of transport into a Marketing tool for BPL. To achieve this aim and for the smooth supply to the retail outlets, the company has engaged one of the most professional transport company equipped with most modern fleet of tank lorries and well defined management system.
BPL is also considering blending of its own lubricant of highest specifications under its brand name in order to meet the needs of the modern engines available in the market. Company is also looking at different options to develop new and different concept of convenience shopping at its retail outlets.
In a nutshell OMU has all the passion, commitment and ambition to become the Best Fuel Retailer in the Pakistan market. To accomplish all we believe that our human resource has all the necessary capabilities and experience, they can facilitate the whole process and make the things happen in the right direction.
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